ZapConnect 2023
Table of contents:
📖 Keynotes:
1
Build
2
Extend
3
Attract
4
Innovate
YouTube Playlist:
If you prefer a straightforward viewing experience, here's all the conference videos in a convenient YouTube playlist:
And below ⬇️ you will find these same videos accompanied by their supplementary materials such as PowerPoint slides and relevant links + additional conference related information.
Ready to take the journey to easy automation?
📆 Thursday, 28 September 2023
🕓 9:00 AM – 1:30 PM (PT)
Overview
Zapier’s virtual user conference, ZapConnect, brings together our talented community of customers, partners, and industry experts to help you do even more with automation. Our half-day event will help you inspire your team, move your work forward, and set your organization up for success.
What's on the agenda?
- Keynote address by Seth Godin: Hear from industry thinker, author, entrepreneur, and longtime Zapier user Seth Godin. Over the past 30+ years, he's become one of the top speakers on leadership and marketing, while also founding two companies.
- Sessions for Zapier users at all levels: Are you setting up your first Zap? Expanding Zapier's role in your software landscape? Our packed program will help you adopt an automation mindset and discover all the ways your business can benefit.
- Inspirational and innovative speakers: Excited to see the full potential of Zapier? Learn from power users who have taken their companies to the next level—with guidance on how you can do the same.
ZapConnect Walkthrough
GoogleDrive Video (temporary) – to be replaced by YouTube video…
ZapConnect Code of Conduct
This Zapier Events Code of Conduct applies to all who register, post, and engage in Zapier events. By participating in Zapier events, you have read and accepted this Code of Conduct, which may be updated from time to time. We expect attendees to:
Support each other.
We're here to help each other get better. Provide words of encouragement, suggest solutions to existing questions, and maintain a positive attitude regardless of whether someone’s experience is the same or different from your own. Aim for collaboration instead of conflict.
Provide feedback [in the right place].
The chat and Q&A are a space for collaboration between attendees. We love feedback on ZapConnect via the provided post-event survey. This helps us stay on topic and maintain a space that fosters clear communication.
Learning together.
Do not spam other attendees with sales pitches or send unsolicited DMs. We're here on a journey of learning and to connect with fellow automators.
Respect each other.
Don't use hurtful, harmful, hostile, exclusionary, harassing, threatening, or illegal content or language. The behaviors outlined in our Acceptable Use Policy extend to the event community. Also, don’t impersonate Zapier staff members, speakers/presenters, or anyone else. Offenders will be quickly removed from the event.
Journey together.
Use the appropriate channels, threads, forums, or other provided means of communication for the topic of discussion. This is a community event dedicated to growing as automators and sharing new ideas. Please stay on topic and help maintain a space that fosters clear communication.
Be mindful of what you share.
Do not request or share personally identifiable info within any public space. All Zapier billing matters are strictly handled through the Zapier Support team only.
Respect intellectual property.
Give credit when referring to other people’s work, and do not distribute conversation screenshots or session recordings outside of the event without permission.
Code of Conduct Violations
Violations will be handled on a case-by-case basis and may be subject to a full ban from further participation in the event or future events with or without warning.
To report a violation, please reach out to the Event Help Desk, and our team will be happy to take the conversation to a direct message and review your complaint.
🔨 Getting started with Zapier Tables and Interfaces
📆 Friday, 29 Sep
🕓 2:45 AM – 3:15 AM (AEST)
🔨 Build
Discover how you can maximize customization with Zapier Tables and Interfaces to build unique, powerful workflows. Want to learn more about building custom workflows that cater to your unique needs? This session will walk through how to maximize your customizations with Zapier Tables and Interfaces to send leads to your CRM.
🕓 30 Minutes
Zap Templates
Resources
Speakers
Lars Vedø
Senior Product Manager, New Products
@ Zapier
@ Zapier
Lars has been a product manager at Zapier for the last four years and recently focused on new products. Fun fact: he was a paying customer before joining Zapier!
Documents & Links
🔌 How to build your own integration on the Zapier Developer Platform
📆 Friday, 29 Sep
🕓 2:45 AM – 3:15 AM (AEST)
🔌 Extend
Get step-by-step instructions on building your own integration. Plus, get insights on how to create user-friendly integrations. Learn how to start building your own integration on the Zapier platform via step-by-step instructions. We'll share valuable insights on how to create user-friendly integrations and automate workflows effortlessly.
🕓 30 Minutes
Resources
Zapier
Quick start guide for building apps
Your app can’t do everything. It shouldn’t. Despite every new feature request, the best thing is a clear focus on what makes your app unique. For everything else, there are Zapier integrations. Zapier is the most popular way to automate tasks through customized workflows with 6,000+ web apps. Using Zaps, what we call automated Zapier workflows, Zapier watches for new or updated data in connected apps, then use that data to do tasks in that or other connected apps. Zaps let your app rely on other best-in-class tools to do the extra things your users want, freeing your app to focus on its core features.
Speakers
Katie Redderson-Lear
Backend Engineer, Developer Platform Team
@ Zapier
based in Portland, OR
@ Zapier
based in Portland, OR
She loves technology, learning, and good documentation, and is an unapologetic linguistics nerd.
Documents & Links
🧲 From scrappy to scaled: Grow your marketing and sales processes effectively
📆 Friday, 29 Sep
🕓 2:45 AM – 3:15 AM (AEST)
🧲 Attract
Scaling your marketing and sales processes comes with unique challenges. This talk addresses how to make the most out of your resources. Congrats! You finally got the headcount and budget to build out more automated workflows for marketing and sales! This talk sheds light on how to address issues like documentation, handling errors, and team onboarding/offboarding. That way, you can maximize your new resources.
🕓 30 Minutes
Resources
Speakers
Philip Lakin
Co-founder & CEO
@ NoCodeOps
@ NoCodeOps
Philip Lakin is the co-founder and CEO of No Code Ops, a community and automation observability platform dedicated to supporting operations professionals that are reimagining the future of internal innovation with no-code. He was previously the Solutions Architect for National Operations at Compass where he built the onboarding program for over 15,000 real estate agents across the United States.
Documents & Links
💡 Reshape digital ads performance tracking with AI
📆 Friday, 29 Sep
🕓 2:45 AM – 3:15 AM (AEST)
💡 Innovate
Redefine how to communicate Google Ads performance to clients through AI-driven reports and learn how to use AI to break down the information clearly. In this session, we’ll redefine how to best communicate Google Ads performance to clients through AI-driven reports. By sharing OpenAI KPI data, you’ll learn how we request AI to break down the information in a way that is readily understandable for people who are not paid advertising experts.
🕓 30 Minutes
Zap Templates
Speakers
Ryan Blackburn
Operations Manager
@ Results Grow
@ Results Grow
Ryan Blackburn is the operations manager at Results Grow, a marketing agency specializing in digital advertising in the home services industry.
In his role, he directs communication between internal teams and clients.
Ryan began his career in marketing at the age of 16 and has since managed digital advertising for more than 1,000 companies across the United States and Canada.
Desh Chaudhuri
Google Advertising Manager @ Results Grow
Desh is a pay-per-click specialist who has assisted hundreds businesses across North America leverage PPC marketing to grow their business. At Results Grow, Desh is the head of the Google Ads department and is responsible for managing the success of 100+ accounts.
Leon Farmer
Account Manager
@ Results Grow
@ Results Grow
Leon is an Account Manager at Results Grow. He is focused on Paid Media with the main objective of delivering results for B2C companies using effective marketing strategies & channels.
Documents & Links
🔨 Unlock new possibilities with your favorite tools: Automating with pre-built apps
📆 Friday, 29 Sep
🕓 3:15 AM – 3:30 AM (AEST)
🔨 Build
In this session, we'll explore how you can create powerful and efficient workflows with the apps you already use. Zapier offers over 5,000+ integrations you can use to automate your work. In this session, we'll explore Zapier's pre-built apps in-depth, and show you how to create powerful and efficient workflows with the apps you already use.
🕓 15 Minutes
Resources
Speakers
Erika Satterfield
Senior Customer Success Manager
@ Zapier
@ Zapier
Erika has been evangelizing Zapier since 2017 when she first learned about the power of APIs. Since then she's worked for Zapier Partners, Experts, and eventually the company itself starting in 2020. Her passions include being a self-professed automation nerd, customer empathy, and collaborating on creative solutions.
Documents & Links
🔌 Move into extraordinary: Do even more with Tables and Interfaces
📆 Friday, 29 Sep
🕓 3:15 AM – 3:45 AM (AEST)
🔌 Extend
See how Tables and Interfaces helps you go even further. Note: Join this session if you attended the previous session on Interfaces & Tables. Discover how to use Tables and Interfaces to unlock even more automation possibilities. One highlight: How to use AI within your interface.
If you attended the previous session on Interfaces & Tables and want more, this is the follow-up session for you.
🕓 30 Minutes
Resources
Speakers
Luke Thomas
Director of New Products
@ Zapier
@ Zapier
Luke Thomas is the Director of New Products at Zapier. He was the founding PM on Zapier Interfaces and Chatbot. Luke previously was the Founder/CEO of a VC-backed startup called Friday. Outside of work, Luke enjoys hanging out with his family and fully embraces suburban living.
Documents & Links
🧲 Build customer trust and grow your business
📆 Friday, 29 Sep
🕓 3:15 AM – 3:45 AM (AEST)
🧲 Attract
Learn how to use automation to establish the type of relationships that you need to grow your business at every step of the customer journey. Whether it's providing an accurate quote, routing agreements for signatures, or ensuring timely fulfillment, your agreement processes can make or break customer trust. In this session, you’ll learn how automating upstream and downstream agreement processes can forge a positive relationship with your customers at every step in their journey.
🕓 30 Minutes
Speakers
Michael Schwab
Senior Director, Partner Solutions
@ DocuSign
@ DocuSign
Michael has over 20 years of experience using eSignature, CLM and AI to create seamless solutions and accelerate the speed of doing business.
Documents & Links
💡 The AI Journey: From interest to impact
📆 Friday, 29 Sep
🕓 3:15 AM – 3:45 AM (AEST)
💡 Innovate
Join SEO pro Danny Richman as he shares how he used AI to build an app to help with dyslexia. Get started with his AI tips and insights. Join SEO expert Danny Richman as he explores the impact of AI and shares how he built an app that helps with dyslexia. With a blend of personal insights and practical tips, the session will demystify AI and help attendees get started with popular tools like ChatGPT. Above all, the session will inspire participants to begin their own AI projects.
🕓 30 Minutes
Resources
Speakers
Danny Richman
AI & SEO Consultant and Trainer
Danny is a business consultant, trainer & mentor. Currently solving problems using ML/AI.
Documents & Links
🔨 What should you automate next? How to uncover automation opportunities
📆 Friday, 29 Sep
🕓 3:45 AM – 4:00 AM (AEST)
🔨 Build
Learn how to identify processes ripe for automation. Get the steps and tools you need to turn cumbersome processes (that keep you from scaling your business) into streamlined systems.
🕓 15 Minutes
Resources
Zapier
Zapier quick start guide for building apps
Your app can’t do everything. It shouldn’t. Despite every new feature request, the best thing is a clear focus on what makes your app unique. For everything else, there are Zapier integrations. Zapier is the most popular way to automate tasks through customized workflows with 6,000+ web apps. Using Zaps, what we call automated Zapier workflows, Zapier watches for new or updated data in connected apps, then use that data to do tasks in that or other connected apps. Zaps let your app rely on other best-in-class tools to do the extra things your users want, freeing your app to focus on its core features.
Speakers
David Leszcynski
Senior Technical Support Specialist
@ Zapier
@ Zapier
I am an all-around techie with a focus on building workflows and automations to make life easier! Beyond work, I enjoy photography, gardening, and reading books.
Documents & Links
🔌 This one’s for the devs: How to make the most of the Zapier platform
📆 Friday, 29 Sep
🕓 3:45 AM – 4:00 AM (AEST)
🔌 Extend
Learn how Zapier is improving its developer platform. Plus, get insights into new features that make it easier to build and maintain integrations. Such as improved debugging tools and better documentation—which make it easier for developers to build and maintain their integrations.
🕓 15 Minutes
Resources
Zapier
How Zapier works
Your app can’t do everything. It shouldn’t. Despite every new feature request, the best thing is a clear focus on what makes your app unique. For everything else, there are Zapier integrations. Zapier is the most popular way to automate tasks through customized workflows with 6,000+ web apps. Using Zaps, what we call automated Zapier workflows, Zapier watches for new or updated data in connected apps, then use that data to do tasks in that or other connected apps. Zaps let your app rely on other best-in-class tools to do the extra things your users want, freeing your app to focus on its core features.
Speakers
Lisa Chapello
Director, Product Management
@ Zapier
@ Zapier
Lisa leads Product for our integration ecosystem, enabling our community of integration partners and third-party developers to create automation magic for our customers. She'd love to talk to you about developer communities, good physics reads, agriculture or trail running.
Documents & Links
🧲 Building customer centricity with a centralized RevOps team
📆 Friday, 29 Sep
🕓 3:45 AM – 4:00 AM (AEST)
🧲 Attract
Explore how to build systems that put customers first with a centralized RevOps team. That way, it's easier to improve your customer experience. Revenue Operations (RevOps) aligns sales, marketing, and customer success to drive revenue growth and boost customer experiences. Explore how to build systems that put customers first with a centralized RevOps team.
🕓 15 Minutes
Zap Templates
Resources
Speakers
Lindsay Rothlisberger
Director of Revenue Operations
@ Zapier
@ Zapier
Lindsay leads Revenue Operations at Zapier, where she connects people, systems, and processes to make go-to-market programs successful. She’s worked in B2B marketing and operations for 15 years at both startups and large enterprises. This perspective has helped her find the right balance of process, simplicity, and speed in her approach to problem-solving. Lindsay loves the art and science of creating seamless customer experiences.
Documents & Links
💡 Get the answers you need: How to write effective prompts for AI chatbots
📆 Friday, 29 Sep
🕓 3:45 AM – 4:05 AM (AEST)
💡 Innovate
Explore the art of writing effective AI prompts. Learn about tone, natural language processing, and the importance of testing and iteration. To make chatbots truly effective, it's important to craft high-quality prompts that engage customers and accurately capture their needs. This session explores the art of writing effective prompts for AI chatbots. We'll cover topics such as tone and voice, use of natural language processing (NLP), and the importance of testing and iteration.
🕓 20 Minutes
Resources
Speakers
Pete Huang
Co-Founder
@ The Neuron
@ The Neuron
Pete Huang is the creator of The Neuron, a leading publication about generative AI for modern businesses and professionals. Previously, Pete worked on revenue strategy for software startups like Airtable and WorkOS. He specializes in the intersection of technical developments and relevant takeaways for business minds.
📖 AI and entrepreneurship: Insights from OpenAI and Zapier
📆 Friday, 29 Sep
🕓 4:30 AM – 4:50 AM (AEST)
📖 Keynotes
Join Sam Altman, Co-founder and CEO of OpenAI, and Wade Foster, Co-founder and CEO of Zapier, for a fireside chat on entrepreneurship, AI, and how they’ll shape our future. They’ll discuss how AI will change the way we work and how it’s impacting how companies of the future will scale.
🕓 20 Minutes
Resources
Speakers
Sam Altman
CEO and Co-Founder
@ OpenAI
@ OpenAI
Sam Altman is the co-founder and CEO of OpenAI, the AI research and deployment company behind ChatGPT and DALL·E. Sam was president of the early-stage startup accelerator Y Combinator from 2014 to 2019. In 2015, Sam co-founded OpenAI as a nonprofit research lab with the mission to build general-purpose artificial intelligence that benefits all humanity. The company remains governed by the nonprofit and its original charter today.
Wade Foster
CEO and Co-Founder
@ Zapier
@ Zapier
Wade Foster is the CEO and Co-Founder of Zapier—the leader in easy automation that makes it easier to automate workflows and move data across 5,000+ apps. He is an alumnus of Y Combinator and has degrees in industrial engineering and business administration from the University of Missouri-Columbia.
🧲 How to amplify the impact of your CRM with Zapier
📆 Friday, 29 Sep
🕓 5:00 AM – 5:15 AM (AEST)
🧲 Attract
Realize your CRM's full potential with automation. In this session, we'll talk about ways you can manage leads efficiently with automation.
🕓 15 Minutes
Resources
Speakers
Dyan Meahl
Senior Sales Operations Specialist
@ Zapier
@ Zapier
Dyan Meahl has been working as a Sales Operations Professional for seven years. She has a strong passion for creating new processes and learning new technologies.
Documents & Links
💡 Do more with AI: Streamline tasks with Zapier's ChatGPT plugin
📆 Friday, 29 Sep
🕓 5:00 AM – 5:15 AM (AEST)
💡 Innovate
You’ll learn how the Zapier ChatGPT plugin can be used to streamline your workflow and act as your personal Zapier assistant. Explore the Zapier ChatGPT plugin that merges 5,000+ apps with AI-driven chat functionality. You’ll learn how this plugin can be used to streamline your workflow and act as your personal Zapier assistant.
🕓 15 Minutes
Resources
Speakers
Reid Robinson
Lead Product Manager, AI
@ Zapier
@ Zapier
Reid is a Lead Product Manager at Zapier responsible for AI projects including the ChatGPT Plugin and Zapier's Natural Language Actions API. He previously co-founded cocoNFT and managed Strategic Partnerships at both Zapier and Hootsuite. Outside of work, Reid enjoys playing board games, trying new food, and traveling with his family.
Documents & Links
🔨 How to move faster: Mastering multi-step Zaps
📆 Friday, 29 Sep
🕓 5:00 AM – 5:30 AM (AEST)
🔨 Build
Learn how to use filters and multi-step Zaps to fine-tune workflows. Plus, get insights on how to troubleshoot common issues. Change your automation game with multi-step Zaps. Create more complex workflows that take several tasks off your to-do list at once. Join this session and learn how to use filters to fine-tune workflows and troubleshoot common issues.
🕓 30 Minutes
Zap Templates
Resources
community.zapier.com
When to Setup a Multi-Step Zap
This article is for you if; You’re new to Zapier and looking for guidance You’re looking to make more complex Zaps You’re simply curious and want to learn all there is to know about Zaps TL;DR: Multi-step Zaps are helpful tools when automating complex tasks by gathering information from...
Speakers
Pari Nahata
Senior Product Manager
@ Zapier
@ Zapier
Pari (aka Pratishtha) is a Senior Product Manager at Zapier, based in Melbourne, Australia. She's on a mission to turn the complex to simple, engage in delightful conversations with customers, and embark on thrilling idea jams. When not conquering the product realm, you'll find her painting, improvising, and making the most of Melbourne's brunch scene.
Documents & Links
🔌 [New feature] How to customize your Zap actions with App Extensions
📆 Friday, 29 Sep
🕓 5:00 AM – 5:30 AM (AEST)
🔌 Extend
Learn how to use one of our newest beta features, App Extensions, which makes it easier to create custom actions for public apps. As one of our newest beta features, App Extensions makes it easier for you to create custom actions for public apps. Discover how to use App Extensions and the new AI assistant to create even more custom and personal Zaps.
🕓 30 Minutes
Speakers
Lisa Orr
Senior Product Manager
@ Zapier
@ Zapier
Serving as a Senior Product Manager at Zapier, Lisa focuses on the development of App Extensions, drawing upon her wide-ranging experience in healthcare technology, marketing automation, and government technology. Involved in continuous discovery since 2020, her data science knowledge and research skills complement her product management expertise. Lisa holds a Ph.D. from the University of St. Andrews.
Documents & Links
🧲 The do’s and don'ts of marketing automation
📆 Friday, 29 Sep
🕓 5:15 AM – 5:30 AM (AEST)
🧲 Attract
Successful marketing automation requires careful planning and strategic execution, and a deep understanding of best practices. Get insights that will help you find, nurture, and win more leads. Explore the do's and don'ts of marketing automation so you can find, nurture, and win more leads.
🕓 15 Minutes
Resources
Speakers
Lena Yue
Manager, Marketing Operations
@ Zapier
@ Zapier
Lena manages the marketing operations team at Zapier, where her team’s mission is to connect people, systems, and processes to make marketing easy and effective. With experience in multiple industries, she hopes to use her background to find an equilibrium of simplicity, speed, and scale. Lena is based in Washington, D.C. where she enjoys biking in the city, finding new coffee shops, and avoiding the presidential motorcade.
Documents & Links
💡 Supercharge your Zaps with Code Steps and AI
📆 Friday, 29 Sep
🕓 5:15 AM – 5:30 AM (AEST)
💡 Innovate
Learn to create custom and creative Zaps with AI for Code Steps. That way, you can build more powerful and flexible workflows. This new feature uses AI to turn basic prompts into code snippets. From there, you can build more powerful and flexible ways to automate with Zapier.
🕓 15 Minutes
Zap Templates
Resources
Speakers
Maggie Cody
Frontend Engineer
@ Zapier
@ Zapier
Maggie Cody is a frontend engineer on the Editor team at Zapier. Driven by her passion for creative problem-solving, she consistently strives to develop clean, accessible, and intuitive features that leave a lasting impression on users. Maggie joined Zapier in 2022 and is located in Golden, Colorado.
Ruchira Kulkarni
Product Manager
@ Zapier
@ Zapier
Hello! 👋 My name is Ruchira, and I'm a Product Manager at Zapier, located in Seattle. I'm passionate about leveraging automation to simplify lives, especially for non-coders. I'm excited to share our work on generating code effortlessly using AI!
Documents & Links
🔨 How to build multi-tasking Zaps with Paths
📆 Friday, 29 Sep
🕓 5:30 AM – 5:45 AM (AEST)
🔨 Build
Say hello to endless Zap possibilities! In this session, we'll show you how to add custom logic to your workflows so you can automate different actions based on conditions you choose.
🕓 15 Minutes
Zap Templates
Resources
Speakers
Caleb Peterson
Senior Frontend Engineer
@ Zapier
@ Zapier
I'm a husband, father of four, and software engineer with over two decades of experience building user-centered software.
I build people-centric systems which empower, and delight, rather than technology-centric solutions which dehumanize.
Soli Deo Gloria.
Documents & Links
💡 Build your AI tech stack: How to streamline operations and drive growth with AI and Zapier
📆 Friday, 29 Sep
🕓 5:30 AM – 5:45 AM (AEST)
💡 Innovate
Say hello to optimized workflows! Join this session to see how to embed AI into your tech stack and supercharge it with Zapier. We'll discuss how to use AI to optimize your workflow, automate routine tasks, and deliver personalized customer experiences
🕓 15 Minutes
Resources
Speakers
Owen Colwell
Go-To-Market Automation & AI Expert
Owen Colwell is the Vice President of Growth at POSH, a dynamic live experience management platform headquartered in New York City. Leveraging his expertise in no-code tools and AI, Owen has revolutionized the growth team's workflows, leading to remarkable results. By automating various processes and maintaining a lean team, he has spearheaded a revenue increase of over 700%. Owen's innovative approach extends from end-user support to outbound sales, utilizing automation and AI at every step.
Documents & Links
🔌 How to connect apps with Webhooks
📆 Friday, 29 Sep
🕓 5:30 AM – 6:00 AM (AEST)
🔌 Extend
In this session, we'll look at how you can use Webhooks to send and receive information using apps that don't currently integrate with Zapier.
🕓 30 Minutes
Zap Templates
Resources
Zapier
What are webhooks?
You might have seen webhooks mentioned in your apps' settings and wondered if they're something you should use. The answer, in a nutshell, is probably yes. Webhooks are one way that apps can send automated messages or information to other apps. It's how PayPal tells your accounting app when your...
Speakers
Laurie Rauch
Backend Engineer
@ Zapier
@ Zapier
A life-long educator, Laurie is committed to helping people approach technology in a fun and easy to understand way. At Zapier, she has written blog and community posts, hosted webinars for users, and trained new Zapiens to provide technical support. She's currently a Backend Engineer, working on our app integrations. When she’s not finding creative ways to use Zapier, she’s probably watching entirely too much TV, immersed in a good book, or going on long walks with her dog, Oscar.
Documents & Links
🧲 Increase sales: 10 ways to personalize the customer experience
📆 Friday, 29 Sep
🕓 5:30 AM – 6:00 AM (AEST)
🧲 Attract
In this session, we'll explore how you can personalize your customer experience across touchpoints and channels to drive revenue growth. When you deliver tailored experiences, you enhance customer satisfaction, foster loyalty, and drive revenue growth. In this session, we'll explore how you can personalize your customer experience across touchpoints and channels.
🕓 30 Minutes
Zap Templates
Resources
Speakers
Nikki Bown
Product Operations Manager
@ Zapier
@ Zapier
Nikki Bown is a Product Operations Manager at Zapier focusing on the Voice of Customer program. At Zapier, she rolled out a continuous NPS program and works to tie user feedback to product roadmaps. She also works to bring Product and Go To Market teams closer together with Zapier’s Product Enablement program. She is customer-obsessed, delighted by data, and loves seeing Product teams bring innovative new features to life.
Documents & Links
🧲 Bridge the gap between marketing and sales with automation
📆 Friday, 29 Sep
🕓 6:00 AM – 6:20 AM (AEST)
🧲 Attract
Learn how Zapier can connect disparate platforms and ensure the most important data is shared quickly and accurately between your teams. Marketing and sales teams live parallel lives. Marketers have trouble understanding whether leads they're creating convert to sales opportunities, and sellers spend too much time hunting for the insights that help them sell better. In this session, learn how Zapier can connect disparate platforms and ensure the most important data is shared quickly and accurately between your teams.
🕓 20 Minutes
Zap Templates
Resources
Speakers
Matt Grebow
Enterprise Marketing
@ ServiceTitan
@ ServiceTitan
Matt leads the enterprise marketing program at ServiceTitan. ServiceTitan is a cloud-based software platform built to power trades businesses. The company’s end-to-end solution gives contractors the tools they need to run and grow their business, manage their back office, and provide a stellar customer experience.
Documents & Links
🔨 How to combine Zapier and AI to scale your business
📆 Friday, 29 Sep
🕓 6:00 AM – 6:30 AM (AEST)
🔨 Build
Accelerate your way to success with AI and automation. This session will showcase three different ways you can automate OpenAI's GPT-4 with Zapier—specifically, how to increase sales and improve customer satisfaction in a way that scales.
🕓 30 Minutes
Resources
Speakers
Reid Robinson
Lead Product Manager, AI
@ Zapier
@ Zapier
Reid is a Lead Product Manager at Zapier responsible for AI projects including the ChatGPT Plugin and Zapier's Natural Language Actions API. He previously co-founded cocoNFT and managed Strategic Partnerships at both Zapier and Hootsuite. Outside of work, Reid enjoys playing board games, trying new food, and traveling with his family.
Documents & Links
🔌 Seamless app integration: How to build with Zapier's Partner API
📆 Friday, 29 Sep
🕓 6:00 AM – 6:30 AM (AEST)
🔌 Extend
Want to customize how your customers access Zapier on your site without sacrificing your app’s look, feel, and flow? This session will show you how to use the Partner API to help your customers discover automation possibilities—without ever leaving your app.
🕓 30 Minutes
Resources
Zapier
Partner API
The Partner API is the best tool for complete style control over a user’s Zapier experience within your app. Essentially, it lets you customize how you present Zapier within your product without sacrificing your app’s look, feel, and flow. Think of it as a native Zapier integration, helping you showcase your best Zapier-powered workflows where it’s most helpful to your users (within the flow of your tool). You can customize styling, streamline Zap set-up for users, expose relevant Zap information, and more!
Speakers
Michelle Chu
Solutions Engineer
@ Zapier
@ Zapier
Hi! I'm a Solutions Engineer with over 5 years of experience building integrations and helping Partners integrate with Zapier. I work with our top partners to implement end-to-end solutions that best fit our mutual users' needs.
Ryan Powell
Senior Product Manager
@ Zapier
@ Zapier
Ryan Powell is a seasoned Senior Product Manager at Zapier, where he has led platform projects for nearly four years, demonstrating expertise in platform products, APIs, and product management. Prior to Zapier, Ryan held senior PM roles at Sprout Social, Arrive, and Prescient, and spent seven years in technology consulting, serving multinational companies and government agencies.
Documents & Links
💡 AI for marketing: Build a public relations assistant
📆 Friday, 29 Sep
🕓 6:00 AM – 6:30 AM (AEST)
💡 Innovate
Learn how to build AI bots that generate press releases, assess situational brand risks, and give press pitch feedback. Discover how you can build your own AI bots that automatically generate press releases, assess situational brand risks, get feedback on your press pitches, and more.
🕓 30 Minutes
Resources
Speakers
Carly Moulton
Head of Community Marketing
@ Zapier
@ Zapier
Carly is the Head of Community Marketing at Zapier. She previously led the Communications team, which included PR, Social Media, Influencer Marketing, and Customer Advocacy.