Table of contents
The Modern Data Stack: Everything You Wanted to Know But Were Afraid To Ask
📆 Wednesday, 8 Nov
🕓 3:00 AM – 4:00 AM (AEST)
🖥️ Webinar
A flexible, composable data stack is critical to your customer data architecture today.
Forward-thinking companies are leaving “walled gardens” behind, and building open, flexible tech stacks that can seamlessly integrate with your data lake/warehouse, and can be customized to their businesses’ (and their customers’) needs.
But with the hype of the modern data stacks comes inflated expectations, mixed interpretations, and vendors using it left, right, and center to describe their own solutions.
In this live webinar, Segment and Databricks will cut through noise, and share why (and how) a modern data stack can benefit your business.
🕓60 Minutes
Agenda:
- The impact of the modern data stack on the data strategies of the future and how we get there.
- How a modern data stack drives increased flexibility, future proofs your data infrastructure, and delivers a better customer experience.
- How a CDP works alongside the data warehouse/ data lake as a source of truth for your business.
Speakers
Sean Spediacci
@ Twilio Segment
Bryan Smith
Data Driven Customer Engagement in the AI Era
📆 Friday, 18 Aug
🕓 2:00 – 3:00 AM (AEST)
🖥️ Webinar
In an era where customers want 1:1 engagement that speaks to their personal needs and interests, harnessing the power of artificial intelligence (AI) is becoming an indispensable tool for businesses to help further make this expectation a reality. In industries like Financial Services and Retail where a winning digital experience is essential to acquire and retain customers, AI can be a powerful growth leaver.
Segment’s Customer Data Platform (CDP) stands at the forefront of this technological shift, by seamlessly integrating customer data from various touchpoints and transforming it into trusted data to power AI conversations. In this webinar, discover how Segment CDP can power your AI models and help generate intelligent responses, anticipate customer needs, and drive conversion rates like never before.
Don't miss this opportunity to explore the future of AI and learn how Segment can unlock your organization's full potential.
🕓 60 Minutes
In this webinar, you’ll:
- Gain valuable insights into the transformative power of our Segment CDP in driving AI initiatives for your teams.
- Understand how our Segment CDP enables AI to deliver highly personalized customer experiences, fostering loyalty and increasing conversion rates.
- Learn AI best practices and strategies for optimizing customer engagement and satisfaction.
Speakers
Steven Schuler
@ Twilio Segment
Jonathan Greenberg
@ Twilio Segment
Twilio Segment Resources: Webinars